Gabriel Rossman: the sociologist who tells you that influencers are overrated
A conversation about modern American sociology, influencers vs. advertisers, and "my humps"
Gabriel Rossman is a sociologist at UCLA. The author of Climbing the Charts: What Radio Airplay Tells Us about the Diffusion of Innovation, Rossman takes a deeply analytic toolkit to questions such as why 2005’s “My Humps” became a viral hit. The last 1/3rd of the podcast is devoted to discussing a recent paper that he is an author on, Network hubs cea…