Gabriel Rossman: the sociologist who tells you that influencers are overrated

A conversation about modern American sociology, influencers vs. advertisers, and "my humps"

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Gabriel Rossman is a sociologist at UCLA. The author of Climbing the Charts: What Radio Airplay Tells Us about the Diffusion of Innovation, Rossman takes a deeply analytic toolkit to questions such as why 2005’s “My Humps” became a viral hit. The last 1/3rd of the podcast is devoted to discussing a recent paper that he is an author on, Network hubs cea…

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